Branded Consumer

Branded Consumer is a rules-based basket of 12 US-listed stocks — The top-rated US companies with the Branded Consumer business model.. 15.4% backtested total return, -149.5% vs the S&P 500 since inception. Equal-weight, point-in-time, survivorship-corrected. Published for US investors. Not investment advice.

Current holdings and weights
TickerCompanyWeight
GISGeneral Mills, Inc.8.3%
CLColgate-Palmolive Company8.3%
CLXThe Clorox Company8.3%
MOAltria Group, Inc.8.3%
CAGConagra Brands, Inc.8.3%
KMBKimberly-Clark Corporation8.3%
WHRWhirlpool Corporation8.3%
INGRIngredion Incorporated8.3%
AOSA. O. Smith Corporation8.3%
MMM3M Company8.3%
SHWThe Sherwin-Williams Company8.3%
CPBCampbell Soup Company8.3%
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Performance shown is backtested (hypothetical), not actual trades, benchmarked to the S&P 500 total return. Past performance does not guarantee future results. Signals is a publisher, not a broker or investment adviser. US users only.