Vital Farms, Inc. (VITL) compared with its closest peers (CAG, CPB, FLO, BRBR, SMPL). Peer set by Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 10 closest by market cap; US-domiciled. First-party data.
| Company | Market Cap | P/E |
|---|---|---|
| Conagra Brands, Inc. (CAG) | $7.87B | -3.3 |
| Campbell Soup Company (CPB) | $7.15B | 11.8 |
| Flowers Foods, Inc. (FLO) | $1.47B | 26.7 |
| BellRing Brands, Inc. (BRBR) | $1.18B | 6.9 |
| The Simply Good Foods Company (SMPL) | $984.07M | 28.1 |
| Once Upon A Farm Pbc (OFRM) | $728.54M | — |
| CN Healthy Food Tech Group Corp. (UCFI) | $287.81M | 94.0 |
| B&G Foods, Inc. (BGS) | $281.21M | -7.8 |
| Sow Good Inc. (SOWG) | $63.38M | — |
| BranchOut Food Inc. (BOF) | $60.04M | -5.6 |
| Sector P/E (Consumer Staples) | 26.7 |
| Industry P/E (Food Products) | 26.1 |
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Data sourced from U.S. SEC EDGAR filings and market data. Not personalized investment advice.